Anchorage is:

When experiences and knowledge from projects, information campaigns and similar have an impact on actions, thinking and habits among participants, and through them spread like ripples on water to other groups, work routines etc.

Thus, anchorage is when a habit or action is replaced with another one. Anchorage is also when a green seed has been sown to grow and prosper.

Anchorage is the final product of a process, but without the process anchorage would not take place. The anchorage process is thus two-sided: ”The learning process” and the actual environmental action/effect.